Why You Quit Your Weight Loss Goals When Life Gets Hard

Emily Moss • January 21, 2026

Why knowing what to do isn’t the problem and what actually helps

A while back, something happened in my life that forced me to stop in the middle of a moment that mattered.


Not in a calm, reflective way.
In a way where two very different emotions existed at the same time.


What stayed with me wasn’t the situation itself.
It was what I noticed about my response.


Even with everything I was feeling, I could pause. I could decide where my attention went. Not because the emotions changed. They didn’t. But because reacting wasn’t the only option available to me.


That experience clarified something I now see often in my work, especially when it comes to weight loss, fat loss, and long-term health goals.


Two Things Have Always Been True in Your Life

You already know how to do this.


You don’t feel well and you still get out of bed, shower, and get dressed.
You’re tired,
and you still go to work, run the errand, or keep an appointment.
You’d rather avoid it,
and you still return the call or pay the bill.


Even without external pressure, there are responsibilities you continue to meet because you’ve decided they matter.


That’s not willpower.
That’s decision-making.


And yet, when it comes to your weight loss goals or fat loss goals, that same decision-making process often gets removed.


Now it feels dependent on the day going well.
On having enough energy.
On things feeling more manageable.


When life feels harder than usual, these goals are often the first thing to be put on hold.


Where Things Actually Break Down

I see this gap all the time in my work.


People aren’t unsure about what to do. They know.
They know what supports their goals and what doesn’t.


The challenge shows up in the space between knowing and choosing.


That’s the moment most people move through quickly without noticing it’s even there.


They don’t stop to decide.
They simply react to how they feel in that moment.


Not because they don’t care, but because the pause never happens.


Why This Isn’t About Motivation

You don’t step away from your weight loss goals because you stopped wanting them.


You step away because something feels heavy, demanding, or emotionally consuming, and you default to short-term relief instead of intentional choice.


Consistency doesn’t require feeling motivated.
It requires recognizing that a choice is still available.


That recognition comes from pausing.


Sometimes that pause is brief.
Sometimes it’s enough time to reconsider a decision you’ve made many times before.


You don’t need to feel better before choosing well.
You need to slow down enough to remember that choosing is still possible.


The Hardest Pause I’ve Ever Taken

The moment that taught me this didn’t resolve anything.


The emotions didn’t lessen.
The circumstances didn’t change.


What changed was my awareness.


I realized I could feel what I was feeling and still decide how I wanted to show up.


That doesn’t mean intense experiences are the same as everyday stress. They aren’t.
But it does mean that the ability to choose doesn’t disappear just because emotions are present.


If that’s true in extreme moments, it’s also true in ordinary ones.


You can be tired and still eat in a way that supports your goals.
You can feel discouraged and still keep the commitment you made to yourself.
You can want to disengage and still finish the day without undoing it.


Why Weight Loss Feels Hard to Maintain During Stressful Periods

When life becomes more demanding, self-directed goals are easier to set aside.


Not because they don’t matter, but because nothing external enforces them.


There’s no deadline.
No immediate consequence.
No one else affected in the moment.


Without a pause, those goals are often postponed automatically.


This is why adding stricter rules or more plans rarely works long-term.


The missing piece isn’t structure.
It’s support in the moments where decisions are made quickly and unconsciously.


Why Coaching Helps

Most people don’t need more information.


They need help slowing down at the exact point where decisions usually happen on autopilot.


Coaching creates space to practice choosing intentionally, even when conditions aren’t ideal.


Not perfectly.
Not every time.


But consistently enough to rebuild trust in yourself.

That’s where sustainable weight loss actually comes from.


Two Things Can Be True

Life can feel demanding.

And you can still take care of yourself.


You can feel overwhelmed.
And still choose one supportive step.


You don’t need to do everything right.
You don’t need to reset your entire routine.


You need to remember that two things can be true.

And that you still get to choose.

emily moss of thrivyest lifestyle fitness and accountability coaching for women
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meet emily moss of thrivyest accountability coach

Meet Emily

I love encouraging + inspiring others to reach their healthiest lives through food, fitness + gratitude. As a holistic nutritionist + the founder of Thrivyest, I am passionate about creating habits to help you to live longer + thrive. To thrive in body, mind + soul through personalized, simple + practical steps ensuring you gain more energy, clarity + confidence!  Let's connect!


"The difference between where you are and where you want to be is what you do"    Bill Phillips


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